Bridging Data and Growth through Software and Hands-On Expertise
A portfolio company building software and partnering with growth teams. We work where data meets conversion, where engineering meets sales, where strategy meets design.
Most companies pick a side. We don't.
There is an old assumption in business that you must choose. Be technical or be commercial. Build the product or sell it. Speak in code or speak in copy. Take engineering seriously or take design seriously. Pick a lane.
We have always found this strange. The companies we admire most, the ones that compound quietly over decades, refuse the choice. They write SQL and they write copy. They ship infrastructure and they obsess over conversion rates. They take design seriously even when no one is watching.
It is also where our name came from. Beyond Analytics was not something we picked. It was something clients kept saying back to us. Over years, in different rooms, they would land on some version of the same thing: you went beyond the data. You wrote the copy that made the numbers move. You sat with the customer until you understood why it mattered. The name described what we were doing before we had a name for it.
Two practices, one philosophy.
Each operates independently. Each is held to the same standard.
The product arm. Easy App Reports gives mobile growth teams a single layer for App Store, Google Play, and paid media data. Alongside it, a portfolio of consumer apps built with the same playbook we ship to clients.
The advisory arm. Hands-on Martech and CRM strategy for B2C companies in Brazil. Lifecycle communications, attribution, and full-funnel acquisition, built and operated by senior practitioners.
Four things we believe.
How you do anything is how you do everything
The dashboard nobody sees gets the same care as the headline everyone reads. The internal Slack message gets the same care as the client deck. There is no "good enough" mode.
Technical depth, commercial instinct
We do not separate the two. The person who designs your data warehouse should care about your activation rate. Numbers tell the truth, copy makes them matter.
Owner's mindset
We build companies, not campaigns. The work compounds only if you stay long enough to compound it. We make decisions today that should still look right in five years.
We share what we build
Growth without sharing is extraction. The people who help build the upside share in it. At our companies, revenue milestones are profit-sharing events, not just announcements.