How you do anything is how you do everything
The dashboard nobody sees gets the same care as the headline everyone reads. The internal Slack message gets the same care as the client deck. There is no "good enough" mode.
About Beyond Analytics
Two practices, one philosophy.
Beyond Analytics is a portfolio company. A software arm and a consulting arm, both held to the same standard. We work where data meets growth — where engineering meets sales, where strategy meets design.
The Foundation
Who we are.
Beyond Analytics is a bootstrapped portfolio company headquartered in São Paulo. No external capital, no clock that someone else sets, no obligation to grow on terms that don't fit the work.
What we do falls into two practices. Beyond Software builds SaaS for app companies — Easy App Reports today, more in the pipeline. Beyond Consulting partners with growth, marketing and product teams on Martech and CRM strategy. Two arms, one philosophy, held to the same standard.
The Thesis
Why we don't pick a side.
Most companies pick a side. Be technical or be commercial. Build the product or sell it. Speak in code or speak in copy. Pick a lane.
We've always found this strange — and run our work the opposite way. We write SQL and copy. We ship infrastructure and obsess over conversion rates. We take design seriously even when no one is watching.
The companies we admire most refuse the choice. The portfolio is built to reflect that.
It's also where the name came from. Over years, in different rooms, clients kept landing on some version of the same thing: you went beyond the data. You wrote the copy that made the numbers move. You sat with the customer until you understood why it mattered. The name described what we were doing before we had a name for it.
The Principles
How we work.
Technical depth, commercial instinct
We do not separate the two. The person who designs your data warehouse should care about your activation rate. Numbers tell the truth, copy makes them matter.
Owner's mindset
We build companies, not campaigns. The work compounds only if you stay long enough to compound it. We make decisions today that should still look right in five years.
We share what we build
Growth without sharing is extraction. The people who help build the upside share in it. At our companies, revenue milestones are profit-sharing events, not just announcements.
The People
Behind the work.
Beyond Analytics is led by Rômulo Gomes, who has spent the last decade operating in Growth, Martech, and product engineering for app companies — most recently building the data and reporting infrastructure that powers Easy App Reports.
We hire and partner with senior practitioners only. No juniors getting trained on your account, no layers between you and the people doing the work. If you talk to us, you talk to someone who has shipped what they're describing.