01
CDP & Activation
A customer data platform that actually gets used. We model your events, wire the destinations, and turn a passive warehouse into something marketing and product activate against day to day.
Consulting
Beyond Consulting Martech & Data
Data you can trust.
From tracking plan to production. We design and ship the data layer your growth decisions actually rest on.
Talk to Romulo The Engagements
What we do.
Each engagement runs standalone. Most teams take them as a package.
02
Analytics Implementation
GA4, Amplitude, Mixpanel, whatever you run — instrumented properly. Events that match how your product actually works, named so the next person understands them without a decoder ring.
03
Tracking Plans & Governance
One source of truth for every event, property and naming convention. Documented, versioned and enforced so the schema does not rot the moment a new feature ships.
04
Server-Side & SDKs
Pixels, mobile SDKs and server-side tagging implemented to survive ATT, ad blockers and cookie loss. The collection layer rebuilt so you are not flying blind on conversions.
05
Identity Resolution
Users stitched across devices, sessions and anonymous-to-known transitions. One coherent profile instead of three fragments that never reconcile.
06
Attribution
MMP setup, channel mapping and a model your finance team will sign off on. Dollars invested traced to dollars earned, not last-click theater.
How We Work
How we engage.
Embedded Team One senior data strategist plus an implementation engineer, depending on scope.
- Weeks 1-2
Audit
Current stack, events, destinations and gaps, mapped against the decisions you actually need to make.
- Week 3
Tracking Plan
Schema designed, named and debated with your team before a single line of instrumentation ships.
- Weekly
Implementation
Instrumentation, QA and destinations wired in flight, with your engineers in the loop.
- Monthly
Validation
Data checked against reality, discrepancies hunted down and closed.
- Quarterly
Governance Review
Schema reviewed against new features and the plan kept from rotting.
Fit
Who this is for.
Live product with real traffic and a data stack that has outgrown how it was first set up.
You want the instrumentation built right, not a slide deck telling your engineers what to build.
Numbers nobody trusts, dashboards that disagree, or attribution that fell apart after ATT.
Why Us
What you also get.
Tooling Live since 2020
The best data hub for apps.
- 500+ companies served.
- 2.5B+ downloads tracked in the last 12 months.
Easy App Reports is a real product, used by hundreds of app teams. The same data layer powers our client work.
See Easy App Reports Track Record
Companies we have worked with.
A sample of the teams whose data and growth stacks we have had a hand in building.
Common Concerns
What you will not run into here.
We speak app.
ATT, IDFA, SKAdNetwork, MMPs, server-side tagging. You will not be explaining mobile measurement to us. Most of the time we are the ones teaching.
Built to be owned.
We instrument so your team can run it after we leave. No black boxes, no dependency on us to read your own data.
Accuracy over volume.
A handful of events you trust beats a hundred nobody validates. We close the gap between what the dashboard says and what actually happened.
Tool-agnostic.
Segment, RudderStack, GA4, Amplitude, AppsFlyer, Adjust. We work with what you have or help you pick. No reseller incentives.
Not sure if you need us yet?
Start with the self-serve version. Ten questions, three minutes, a written read on where you sit. No email required.